Each page of your website should have a keyword focus, which is the core message of the page (i.e. Outdoor wedding photography, tax law, residential properties) and the content should support that message. This can be tedious so using an seo plugin that will monitor your keyword usage and let you know if your page is seo friendly or not is your best bet. If your website is designed in WordPress, we recommend using a plugin like yoast, as it will not only tell you how optimized your page is, but it will also make recommendations on how to improve seo value. Like seo, this is an invisible step, but it is essential if you want your website to work for you. All too often, clients come to us with an existing, live website that has never been submitted to any search engine to be indexed.
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This may seem obvious to you, but dont assume it is to the person perusing your home page. Do you want more newsletter subscribers? Then include a clear cta that will guide your reader: Call me, shop Now, contact Us, lets Chat, sign Up, buy now. Visitors avatar to your website have a vast amount of information and advertising right in front of them, so why not make it as clear and as easy for them as possible to take the next step? A successful website uses a clear call-to-action, making it easy for visitors to convert quickly into customers. Design and content are essential elements of a successful website, but if no one can actually find it, you might as well be shouting down a well. A fancy, digital well. So, if you want your website to be seen by search engines like google and Bing, it needs to be search Engine Optimized. Seo is not something that is as easy-to-see as a beautiful homepage or great logo, but it is equally as important. So, what to do to get this search engine magic mojo? The best way to up your seo is to make sure your content and images are all aligned with the keywords, metadata, and H1 and H2 tags on your site.
Has your business changed since its inception? Are your goals different than when it all began? Dont write a paragraph and then stick it up on the shelf and expect it to sing for you. If youre having a hard time writing about yourself and (a very common problem) then ask a friend or colleague to do it for you. You may be surprised at what they have to say and its a great starting off point - just make sure you edit and add to it so that it is sincere and reflects your voice. Your Call-to-Action Should be loud and Clear! Do you have a clear call-to-action (CTA)? If a potential client has found you and looked around your website, what is it that you would like them to do next?
It should be personal, compelling, and definitely up to date - no one wants to see a fuzzy picture of you that you that was taken on your flip phone in 2003. Whether your business is a one-person show or you have dozens of employees, dont assume no one wants to know about you and them- because they really, really. In fact, the About Us page is usually restaurant one of the most visited pages on a successful website! People still want to find a personal connection, even when they are shopping online. It may be an old saw, but its still true: people buy from people. Now, how to strike the right balance between providing valuable information or just overt bragging about yourself and your business? A great in-depth look at how to do it right can be found here: The 5 - step Process for Writing an About Page that Connects (and Converts). Once youve created an About Us page that engages potential customers, and presents your authentic story, revisit your page often and update it as needed.
This may seem like a basic rule, but if someone has navigated their way through your website and has made the decision to contact your business, dont make them revisit the homepage to find out how to do it! You could easily lose them on the long, desperate journey back to your contact menu. In fact, contact information should be displayed on every page. A good way to do this is to use headers and footers. Clean and clear headers and footers wont clutter up your site, but are a great way to keep pertinent information prominent, and easily found. A good example of a clean and consistent header and footer can be found at this website. An About Us Page That Isnt a bore. Grab a sticky note and a sharpie, and write this down: your, about Us page is very important. Heres your big chance to sell your story, so why would your About Us page be an afterthought?
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If you are counting on people searching through your website for this information, then you are going to lose customers. It is so easy to click away from a website and search for something better, that most people will do just that if you dont grab mental them, and speak to them very clearly. (Sort of like a toddler). When someone arrives on your homepage, you have a chance to make a connection. Currently, customers are used to finding information very fast, so it is essential that you give them information that is pertinent right away.
This is when having the right amount of white space works well. If your homepage is clean and uncluttered, the important information about your business will stand out, and your message will be clear. Contact Information that is right. A potential client has found your site, they like it enough to stay, and your homepage message has made it clear that you are the right fit. Now, make it very easy to contact you. There are many options nowadays to get in note touch with someone; its best to offer several choices so a potential client can choose what works best for them. Pro tip: Display your phone number, email, and contact form clearly and often!
A cluttered website is confusing and makes more work for the user as they will have to sift through all of the information in order to get to what they need. Dont be afraid to consider white space as an element on your website. Much like a kitchen counter, people enjoy a clean page, it will draw them in and they will want to stay there. Images and Graphics, if you want great looking images and graphics, you are going to have to invest a little. The internet is full of free stock photography, but if you want a professional-looking website, you need to use professional images. You dont have to spend a lot on photos, but it is important that they are high quality.
The same goes for other types of images. Hiring a designer is also highly recommended. An experienced designer will know what images and text will work well together and draw people in, rather than turning them away. A homepage with a clear Message. When visitors land on your website, (unless they have clicked on a very specific link) they are going to land on your homepage first. This is your big chance to tell them exactly what you want them to know about you - dont waste it! Answer these questions: Who are you? What do you do? What benefit/value do you offer?
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After working as a, content Marketing, consultant for over three years, i have spent many hours working with clients to build strong successful websites, rework existing websites, update content, and everything in between. I have had the opportunity to see how small changes to a website can mean big results, and what sort of design elements and content fall flat. Each website ive worked on is unique, but the successful ones generally follow a winning pelleas formula. Here are 7 key elements that go into building a successful website, and more importantly, a site that will work for you:. Thou shalt be visually Pleasing. Yes, this is number 1! We are living in a visual world (and i am a visual girl!) so a website that looks good is of utmost importance. One click is all it takes for a potential customer to navigate away from your site, so engaging users immediately is essential. Use your White Space, dont fill up your whole website with text and images.
Incorporating references to these skills or experience will impact where you resume ends up - ultimately, at the top of the pile. Highlight all areas of your education. This should include formal training and any certificate programs or online courses you have completed. Provide potential employers with a detailed listing of your training, especially those courses that are directly related to the job posting. Just like dressing for success is important, the appearance of your resume is just as vital. Make sure your resume is formatted itinerary appropriately and spell-checked to avoid typos and misspellings. Take the time to write and edit your resume. Online tools like our professional writing service can help you craft a winning resume and lead you closer to your job goals. 2018 America's Job Exchange.
increase revenue? Include what you have accomplished and highlight accordingly. Target and focus on keywords that count. While time consuming, customizing your resume to each job you apply to is an essential element of the process. Hiring managers search for candidates that have skills directly in line with their job openings.
Your resume title should always be customized online to the job you are applying. Post your resume on Americas Job Exchange and store up to five versions in your account. Defining you objective will help hiring managers determine what your career goals are immediately; hence, help them quickly determine if you are the right candidate. If you are targeting a specific position, make sure the objective mirrors the job opening as well as your longer-term career goals. Dont be shy, highlight your accomplishments. Providing hiring managers with an overview of your accomplishments, not only your skills, lets you readily sell yourself. This is where you can showcase how you contributed to your employer and the type of employee you are.
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Your resume should be viewed as one of the most driver important marketing tools that gets you in the door to meet with hiring employers. While your resume alone will not land you a job, it can certainly help with your job search goals. From a title that matches the job you want, to including keywords that make your resume stand out, there are some key essentials that you need to consider when developing your resume. Provide the right contact information. If possible, provide a contact number and email that you can isolate specifically for your job search. For instance, using a personal email account that is a nickname can impact the way a hiring manager views you even before you have had a chance to meet. Also, furnishing a phone number that is not readily accessible can impede your ability to respond quickly. Titles mean everything, your resume title allows you to customize and differentiate, and is the first thing hiring managers view when searching for candidates.